Wednesday, August 14, 2013

UK Department Store John Lewis to use Fleetwood Mac's "Don't Stop" in new Ad Campaign

FLEETWOOD MAC are the latest act to get the John Lewis treatment. The posh department store plan to
use the band’s 1977 hit Don’t Stop in a new ad campaign.

Not sure what the ad campaign is based on or what they want to sell using the bands song - the full article is restricted to newspaper subscribers only.

The Sun

Update August 27th:

Turns out Nina Nesbitt covered Fleetwood Mac's "Don't Stop" for the retailers Insurance arm of the company and they use her version over the commercial below.

Nina's version of "Don't Stop" will be her next single and you can look for that on iTunes in the future.

NINA Nesbitt admits she had to pinch herself after being made the new voice of the John Lewis adverts.

The Edinburgh singer is following in the footsteps of Ellie Goulding and Gabrielle Aplin after securing the role of featured artist on the latest £5million publicity campaign for the retail giants.

Speaking to Razz from Belgium, where she is playing the Pukkelpop Festival, Stay Out singer Nina, 19, said: “I’m really excited. It’s all come about quickly so it’s not really sunk in and won’t until I've seen it on TV. I only found out I got the job last week.”

Nina covered Fleetwood Mac’s Don’t Stop for the promo for the retail giants’ home insurance arm. The song runs over the story of a family and the contents of their house.

It’s also the 35th anniversary year for the band’s album Rumours. She said: “I’m a big fan of John Lewis adverts even though I don’t watch much TV. I always look out for them and I heard they were looking for someone to sing this year.

“They suggested Fleetwood Mac and I love them so I thought I’d give it a go. I recorded it that night and they told me last week they wanted to use my version.”

Daily Record


Anonymous said...

Too bad Christine sold all her publishing rights....

Anonymous said...

It's quite amazing how popular Fleetwood Mac are these days....The 3 advert with 'Everywhere' used in the background brought the song back to #15 in the UK charts and the re-issue of 'Rumours' debuted at #3 which is the highest position that they've achieved since 1990!!! Hopefully 'Don't Stop' will achieve a similar position to 'Everywhere' as the John Lewis adverts are pretty major over here.....

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